Insights

Practical notes on websites, AI, and automation.

Straightforward writing on what works, what to watch for, and how businesses are putting these systems to use.

Automation worth doingLatest

How to Get More Google Reviews Without Breaking the Rules

Most businesses ask for reviews only when they remember. Asking every customer the same way works better and keeps you on the right side of Google and the FTC. Yelp is another story.

Jaron Fox5 min read

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Getting found locally6 min read

Setting Up a Google Business Profile That Brings In Calls

For a lot of local customers, your Google Business Profile is the first thing they see, before your website and before they call. Getting it right takes a few hours and a careful read of Google’s rules.

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AI voice agents in practice5 min read

Should Your Business Use an AI Voice Agent?

A well-built voice agent can pick up the calls you’d otherwise miss, stick to what you’ve approved, and hand off to a person when a call needs one. It isn’t right for every business. This is how to tell whether it’s right for yours.

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Websites that convert4 min read

What a Small-Business Website Is For, and What It Should Cost

Most small-business websites are built like brochures: they look fine and bring in little. A site that brings in work behaves more like a good first employee, and it doesn’t have to cost much.

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Connecting your tools5 min read

Where Leads Go Cold: The Hours Between the Form and the Follow-Up

Plenty of businesses that think they need more leads are losing the ones they already get. The weak point is usually the first few hours after an inquiry arrives, and a short chain of steps, much of it automated, covers them.

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What We Write About

The subjects worth your attention.

The areas AMAGENCY works in every day. Each one gets covered in turn, and the topics still marked in progress are next.

Websites that convert

What makes a visitor call, book, or fill out a form, and the small design decisions that cost businesses leads without anyone noticing.

Read: What a Small-Business Website Is For, and What It Should Cost

Getting found locally

How nearby customers find a business on Google and beyond: the profile, the listings, the reviews, and the rules that keep them working.

Read: Setting Up a Google Business Profile That Brings In Calls

Automation worth doing

Which repetitive tasks are worth automating, which ones need a person, and how to tell the difference before you spend money.

Read: How to Get More Google Reviews Without Breaking the Rules

AI voice agents in practice

What a voice agent handles well, where it should hand off to a human, and how to set one up without frustrating your customers.

Read: Should Your Business Use an AI Voice Agent?

Connecting your tools

How CRMs, calendars, forms, and inboxes fit together, and why disconnected software loses more business than most owners realize.

Read: Where Leads Go Cold: The Hours Between the Form and the Follow-Up

Practical AI governance

Keeping AI useful and accountable: approved information, human oversight, and clear boundaries around customer data.

Article in progress

Measuring what matters

The few numbers a small business should watch to know whether its systems are working.

Article in progress

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