Custom GPTs
Customized AI assistants configured around a company's approved knowledge, procedures, services, documents, and use cases.
Turning what your business knows into something that can answer.
A generic chatbot guesses. An assistant built on your own material answers the way you would — and says so when it does not know.
We gather what you know
Service details, pricing rules, policies, past quotes, the answers you find yourself repeating every week.
It gets structured
Scattered documents become organized, current knowledge — the contradictions and out-of-date pages get resolved first.
Guardrails go on
What it may answer, what it must escalate, and the tone it speaks in. It is told to say it does not know rather than invent.
People start asking
Your team uses it to stop hunting for answers; your customers use it to get one immediately instead of waiting.
It stays current
When your pricing or policy changes, the knowledge is updated in one place and every answer changes with it.
One answer, not five versions of it
Everyone — staff and customers — gets the same correct answer, in your language, without it depending on who happened to pick up.
Generic AI knows everything except your business.
A Custom GPT closes that gap: an assistant configured around your approved knowledge, procedures, and tone — so the answers sound like your business, not like the internet.
Stage 1
Your material goes in
Service lists, pricing, procedures, FAQs — the documents your team already answers questions from all day.
Stage 2
Boundaries are set
What it may say, what it must never quote, and when it hands off to a person. Written down, not assumed.
Stage 3
Your assistant comes out
It answers in your business's voice, from your approved material — and says so when something is outside it.
Weekend work is quoted case by case — take their details and tell them the owner confirms rush scheduling personally, usually within the hour. Don't commit to a time on the call.
From: Scheduling SOP, section 4
That's outside what I'm allowed to decide — pricing changes go to the owner. Want me to draft the message asking?
Boundary: pricing decisions escalate to a person
Where Custom GPTs help most.
Ten places a trained assistant earns its keep — each one a task your team already does by hand.
What to know before building one.
Custom GPTs are configured tools, not unsupervised decision-makers. AMAGENCY builds them with clear boundaries around data and permissions.
- Assistants operate only within the knowledge and permissions they're given
- Sensitive or regulated information requires deliberate access controls
- Human review remains part of any workflow with real consequences
- Outputs should be treated as a starting point, not a final answer, for judgment-heavy tasks
See it for yourself.
The diagram below shows how a Custom GPT is trained on your material. A live demo is being recorded — that frame stays reserved for real footage.
A Custom GPT at work
A trained assistant answering like your best employee.
Custom GPTsAn assistant that knows your business
Trained on your own services, pricing rules, and policies — so the answer sounds like you, not like generic AI.
Custom GPTTrained on your business
Your documents, policies, and tone — not generic answers.
An assistant that knows your business.
Priced by depth of training and how many roles the assistant covers.
Custom GPT Setup
Businesses that need an AI assistant trained on their company
An assistant trained on your documents, services, and tone — so answers sound like your business, not generic AI.
Starter
$750
One assistant trained on your core material.
Standard
$2,000
Deeper training with defined guardrails.
Premium
$3,500+
Multiple assistants with role-specific knowledge.
What's inside each tier
Starter
- One assistant, trained on your documents and services
- Answers in your business's tone, not generic AI
- Clear boundaries on what it may and may not say
Standard
- Everything in Starter
- Deeper training across procedures and SOPs
- Defined guardrails around sensitive information
Premium
- Everything in Standard
- Multiple assistants — sales, service, onboarding — each with role-specific knowledge
- Access controls scoped per team
All prices are starting points. Final scope is quoted per business after a short discovery conversation — no obligation, and no charge for the conversation.
Schedule a Strategy CallFind out where your business can work smarter.
Request a free AI audit and AMAGENCY will review your current website, lead flow, communication process, and repetitive tasks to identify practical opportunities for improvement.